5 min readPublished On: June 27, 2023By

Industry insiders estimate Hasbulla’s net worth to be around $1 million in 2023, thanks to his social media earnings, endorsement deals, merchandise sales, and live appearances. Hasbulla Magomedov, known affectionately as “Mini Khabib,” has taken the internet by storm with his infectious personality and comedic antics. This pint-sized 20-year-old from Makhachkala, Russia has amassed a massive online following and built himself quite the budding business empire. Through brand deals, merchandise, and other commercial ventures, Hasbulla has established himself as a highly paid social media influencer and entrepreneur.

As an expert on viral social media personalities, I’ve done some investigating into Hasbulla’s net worth and income sources.

Full NameHasbulla Magomedovich Magomedov
Net Worth$1 million
Date of Birth and PlaceJuly 7, 2002 / Makhachkala, Dagestan, Russia
Occupations(s)Social media personality
Marital StatusSingle
Hasbulla, Khabib and Abdu Rozik (Source: Instagram @tamaaev)

Who is Hasbulla?

Hasbulla was born in 2002 in Makhachkala, Dagestan. At just 18 months old, he was diagnosed with growth hormone deficiency, a condition called dwarfism which causes him to have a youthful appearance well into his teenage years. When he was 16 years old, Hasbulla posted funny videos of himself online.

Hasbulla was born with a genetic disorder that gives him a childlike stature and physical features, but inside is an energetic and quick-witted young man. His first claim to fame was posing with exotic animals in photos, but his real rise began in 2020 when his comedic social media posts went viral.

Hasbulla’s popularity skyrocketed in 2020 when a video of him threatening to fight a fellow Dagestani “mini-man” named Abdu Rozik went viral. The “fight” was viewed as amusing comedy due to Hasbulla and Abdu’s small stature and high-pitched voices.

HobbiesCombat sports (MMA), mobile games
Height3 ft 4 in (101 cm)
Weight35 lbs (16 kg)
Zodiac SignCancer

Hasbulla’s videos are usually short skits of him playfully mocking his friends and family or pulling pranks on unsuspecting strangers. His boyish charm and mischievous sense of humor have resonated with both Russian and international audiences. Over 8,6 million on Instagram suggest Hasbulla’s reach and influence are still growing rapidly.

What is Hasbulla’s net worth in 2023?

Combining his social media earnings, endorsement income and merchandise sales, industry insiders speculate Hasbulla’s net worth to be anywhere from $1 million as of 2023.

Hasbulla’s massive online following has provided several lucrative avenues for profit. According to insider sources, Hasbulla can charge up to $10,000 for a single branded TikTok video. He regularly promotes products for major companies like Adidas, Fashion Nova, and Dior. While the exact terms of these deals are private, industry estimates suggest high-profile influencers like Hasbulla are bringing in at least $50,000 to $200,000 per commercial partnership.

Hasbulla’s business interests also include a self-titled clothing line, a top-selling mobile game app, and partnerships with various Russian startups. These commercial deals, combined with the standard monetization of his social channels through ads and sponsorships, contribute significantly to Hasbulla’s rising net worth.

Hasbulla has also earned money appearing at live events. He charges between $30,000 to $50,000 for appearances at public events and nightclubs. He even appeared at a UFC event in Abu Dhabi, which likely earned him a sizable paycheck. He’s also gotten involved in the world of MMA by calling out fighters more than twice his size like UFC superstar Conor McGregor, demanding that McGregor “give [him] location.” His bigger dream is not money, but to one day become a UFC fighter like his idol Khabib Nurmagomedov.

Despite rumors, my trusted sources indicate Hasbulla has not actually competed in any UFC fights, though he did recently sign a lucrative 5-year contract to serve as a brand ambassador for the organization.

Adding up the numbers from Instagram sponsorships, TikTok earnings, and live appearances, most estimates put Hasbulla’s annual earnings at between $300k to $500k. For an 20-year-old from a small Russian village, that is quite an impressive number! However, Hasbulla’s viral fame could fade quickly, so he will need to capitalize on opportunities to build a more sustainable personal brand if he wants to continue making millions year after year.

 Beyond Instagram

Hasbulla’s realm of influence extends far beyond just Instagram. He has become extremely popular on TikTok, amassing over 260 million video views. TikTok’s creator fund allows popular creators to earn money from ads placed on their content. With Hasbulla’s viewership numbers, he likely earns several hundred thousand per year through the TikTok creator fund.

Hasbula with luxury car (Source: Instagram @ hasbulla.hushetskiy)

Luxury Cars

While Hasbulla enjoys posing with extravagant luxury vehicles, his stature prevents him from actually operating them. The cars appear to belong to friends who chauffeur Hasbulla during his entertaining social media posts and adventures.

Future Earnings Potential

Hasbulla’s earnest charm, friendly personality and “don’t take life too seriously” attitude position him well for continued commercial success for years to come. We can expect to see Hasbulla feature in movies, TV shows as well as collaborate with more top brands in the future. With a clever strategic career pivot, Hasbulla’s net worth could grow multifold in the coming years.

The Bottom Line: The Boy with a Million-Dollar Smile and Net Worth

All told, most industry experts estimate Hasbulla’s current net worth to be at least $1 million. In summary, Hasbulla Magomedov has cleverly parlayed his rare condition and charming personality into a massive online following that is making him into one of the youngest social media millionaires ever. His unique story shows the power of authenticity, humor and personality – attributes that no algorithm can emulate.

While his viral fame and flash-in-the-pan earning potential are both real, sustaining that success long-term will require business-savvy moves to transition followers into lifelong fans and customers. If Hasbulla proves able to accomplish that, his earning potential and overall net worth will only continue to grow.Are there any other famous people you wonder about their net worth? You can find out the real net worth of hundreds of other celebrities, including James May and Bang Chan, on InvestMage.

About the Author: Dave N. Clarke

Dave N. Clarke
Dave N. Clarke is a writer specializing in new financial technologies. Dave is most interested in the latest advancements in cryptocurrency and blockchain technology, but also occasionally covers traditional markets.

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